Bitcoin, Ethereum, Blockchain, Tokens, ICOs: Why should anyone care?

The Crypto market is gaining lots of steam. Gravity-defying price rallies……and multi-million dollar token sales are commonplace, as are front-page headlines from traditional news outlets discussing Ethereum, Bitcoin, ICOs, tokens, hard forks, and other technical topics. Even my 13-year-old brother has been calling me up asking for explanations! I’ve been personally invested in this space for a while now — most recently as an engineer for Coinbase — but even I’m surprised by how quickly the Crypto space has evolved in the past six months. If you want to understand why crypto is getting the spotlight, you have to understand the behind-the-scenes catalysts driving the market. Right now, that catalyst is the “token sale” or “Initial Coin Offering (ICO)” phenomena.

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